Tools and Software to Use for Website Optimization


technology and search engine optimizationTechnology these days have become the foundation of many different innovations around us. Developing tools and different kinds of software to support the needs of the user is a big part of these advancements we observed. As time goes by, making websites has been one of the most effective ways of promoting a business or to gain income online.

For a website to be useful, it has to be optimized to rank in Google Search, according to Pathedia SEO. Without being optimized, you can’t expect visitors or customers to find your business. In that situation Website Optimization comes in, this process is known as Search Engine Optimization (SEO). There are two known techniques when it comes to SEO; on-page and off-page optimization.

Effective On-Page Optimization Tools

To understand better, on-page optimization is the process of improving the links inside your website. For Google to list your website in the search engine, your website’s HTML codes, Meta tags, keywords and links has to be in their proper places which can be done on the back end of your site. Check the few listed tools below that can assist with the most basic optimization procedure.

  • Google AdWords: Keyword Planner – one of the vital components of a good ranking website is the keyword. To be able to come up with the appropriate keywords for your website, you need a reliable keyword research tool. There are free tools out there and one is from Google.
  • Screaming Frog SEO Spider Tool – this tool helps to track, analyze and audit links inside a website. This step is very important to find and identify broken links on your website, since these bad links affect the website’s ranking. Fixing broken links will improve the website’s speed.
  • Google Analytics – to have and maintain a good ranking website, you need a constant report of analysis for your Google Rank. By using the Google Analytics tool, you can generate report of your current standing and from there you can determine where you are and what you need to do next.

Off-Page Optimization Helpful Tools and Software

Link building is the most common technique when it comes to off-page optimization. It is used to build back links to get organic traffic, which makes a website friendly to Google algorithm and eventually secure a place in top ranks.  Below are some tools to use for back linking.

  • Backlink Watch – it helps to know your inbound links, the quality of links you are getting so far (both inbound and outbound links).
  • SEOquake – it is a plug in you can install on your browser that you can use when viewing in search engines. By using this, you can simply see your website and your competitors rank in the search engine and so as other information needed for link building.

These are the few tools for website optimization, for more information click here. Without technology, these helpful software and tools would not be available for people to use for our better economy. Resource: Pathedia 

6 Technologies That Can Help With Assisted Living

Technology has a far range of uses, from your home computers to your smartphones. While most people usually equate technology with the younger generations, technology can provide a lot of benefits for seniors. If you have a family member that is living in an assisted living Atlanta facility, take a look at these 6 technologies that could increase their quality of life.

#1 – Hearing Aids
At the top of the list is something that many seniors already use. Hearing aids are a common technology for seniors, but recent advances have made these devices even smaller. They can be transparent and could even be invisibly inserted into the ear. The quality of these devices is better than ever, as is the cost, so there is now no reason why a senior cannot have a hearing device.

#2 – Wireless Home Monitoring
What is a wireless home monitoring system? These home monitoring systems include a variety of sensors and can be used to keep track of a person’s vital signs. Whether a person is living in an assisted living Atlanta facility or at a upholsery cleaning in Houston, the wireless home monitoring device can be a lifesaver, alerting the appropriate person in the event of a health issue or change in their vitals.

#3 – Computer Tablets
With the latest ease of access programs and settings, a tablet can easily be set up so that anyone can figure out how to use them. Preload a computer tablet with photos of the family, music, and books, for the senior in your life. Before giving them the tablet, get it setup for easier viewing, by adjusting the size of onscreen text. You can even add a narrator program, for seniors that have very poor eyesight.

#4 – Various Home Assistive Devices & Facilities
There are many different home assistive devices that can help a senior retain some of their independence. The most common of these devices is home monitoring, but others include medication dispensing appliances and automatic shut-off systems for home appliances – such as ovens, new kitchens or coffee makers.

#5 – Skype
Skype is easy to use and is a great way for the whole family to be able to stay in touch with a senior living in an assisted living Atlanta facility. Skype can be used on a smartphone, tablet, laptop, or desktop computer. With just a couple button clicks, they can connect with family using video or voice chat.

#6 – Video Games
Recent studies have shown that playing video games on a regular basis can help improve cognitive function and reduce the risk of developing Alzheimer’s disease. For those that already have the disease, regular game playing can help to limit the progression of the disease.

These are just a few of the technologies that can help improve the quality of life of your loved ones. If you have a family member that is currently living in an assisted living Atlanta facility, consider using some of these technologies. From monitoring their health to improving their lifestyle, technology is not just for the younger generations – everyone can benefit from keeping up with the latest advances in technology.

Daily Life and Daily Technology


It’s not wrong to say that technology has an extremely important role in our lives. We constantly use computers, machines and other items and objects that have implemented in them at least a small part of technology. To give you a few examples, just think about your car, your coffee maker, your TV, your computer, the electric toothbrush, the hairdryer, the security system from your house, the ATM where you cash out money, your smart phone and tablet and so on.

teacher_and_student_1600_clr_11776Lots of things were developed in the last period of time, and everything was made to increase our comfort in our daily lives. It makes things easier for us, allowing us to spend the rest of the time however we want to.

Let’s see some areas where technology is constantly used for a good purpose.


techThis is such a wide area, that people are not fully conscious of the extent that we all go in using the technology. For example, in factories, machines are used now instead of individuals. The machines are still controlled by people, but the hard work is done solely with the use of technology. Let’s give as an example a bottles factory. Do you know how many people would you need to make 100,000 glass bottles? Well, the amount of work would be huge, and so would be the time spent on making them. With the right machine, you can have those 100,000 glass bottles in 1 day or less.


Long time ago, people used letters and the postal service to communicate at long distances. If you wanted to talk to somebody from another town, you had to write a letter, send a telegram or jump in the train and make 1 day on the road to get to the destination.

our_spaceNow it’s extremely easy with the help of technology. We have phones, apps, and not to mention the online environment. Now we can use emails, faxes and other instant ways of delivering a message. You press the “send” button, and the recipient can answer instantly. It’s easy and efficient and you have to admit it makes your life very easy.

It’s also important in business, as the business owners know in real time if the customers were satisfied or if they are asking for improvements, directly on site.


It’s not about romantic relations, but it’s about being able to connect easier with other people. Times have changed and now you can meet new interesting people via the social networks. It’s easy and fun and it has replaced those boring meetings when people who wanted to socialize were gathering one time a month to a kind of party. Technology has replaced those events with a continuous access to meetings and special interests. On the social networks you will be able to make friends, learn new things or even get a job.


featuredEven if not all the teachers recognize the power of technology in education, it is true that students learn easier with the help of gadgets and apps specially developed for them. For example, with only your tablet you have access to thousands of books for different areas of interest. Now you can read online or download the books directly on your device. If you are interested, you can learn anywhere and extract the information that you need. It’s the same principle like learning a new language – you do it on your own time, and with nothing else but an app.


This is more accurate to be called e-commerce, because it’s something that has recently appeared. The usual commerce is conducted in the brick and mortar stores like the coffee machine lease perth, while the e-commerce is used to define the commerce made in the online environment. Both of these actually use special technology, but for the same purpose – to make the experience of shopping easier and attractive to the regular buyer. A great example can be found on, if you’re looking to find an easy and attractive ecommerce website.

There are more things that you can learn about the use of technology, so come to us at TLDRConf for more information!